The following are the required courses for this major. Students who
attend Orientation and meet with the Education Department can obtain
personalized academic counseling to complete the program. Transfer
credits, changes in curriculum, and other factors may affect the
academic plan for individual students. The FIDM Education Department
can provide additional information.
A prior Associates degree or 45-60 semester units (67-90
quarter units) of transferable academic coursework. Students entering
the program with fewer than 60 semester units (90 quarter units) will
have additional coursework to complete.
This course addresses the
importance of ethical issues and the financial impact on
business performance and ownership. The costs and consequences
of failing to act ethically are explored. Students learn
strategies to solve real life dilemmas. Students explore the
importance of ethics as a dimension of social responsibility and
business ethics in the global economy.
Students develop an
understanding of corporate formation and procedures, limited
liability companies and special business forms. This course
examines social, ethical, and political implications of law and
its application to business transactions as well as intellectual
property law.
A study of how small
businesses can manage the unique challenges they face and how
they can achieve and maintain a competitive advantage, this
course involves feasibility analysis and addresses issues of
small business ownership and management, strategic planning,
financial planning, marketing for competitive advantage, the
economics of pricing, and break-even analysis. Prerequisite:
BUMT 4200 or BUMT 4230
Students will develop an
understanding of the role of financial management in the
strategic planning process, and demonstrate an understanding of
financial statements through financial ratio analysis. They will
examine cash flow management techniques and their application to
financial planning and Analyze financial risk and return
fundamentals, and develop an understanding of capital budgeting
techniques and valuation.
This course explores all
of the elements that are necessary to succeed in a business
venture. An advanced overview focusing on the business plan, the
organization and support team, the marketing plan, process
management, cash planning and working capital management,
quality, service and ethics, and growth strategies.
Prerequisites: BUMT 4100
The emphasis of this
course is to scientifically examine the musculoskeletal and
physiological systems of the body in motion and at rest. The
principles of biochemical, pulmonary, and circulatory systems
related to movement and exercise and the contemporary issues of
neuromuscular health are investigated.
This lab includes field
excursions, observation journals, and interviews with
practitioners in the field of kinesiology, including physical
therapists, sports medicine physicians, and professional
trainers.
Students examine the
process of creating consumer demand through case studies and
focus groups.
A course that examines
social psychology and how the behaviors, thoughts, and emotions
of individuals are created and modified by the social and
cultural conditions in which they live. Issues of social
influence, cooperation and conflict, conformity, perception,
change, and leadership are explored.
A course in effective
organizational communication, with emphasis on advanced oral
communication skills, including interviewing. Students examine
the dynamics of individual and group communication as
preparation for full-scaled, business-specific informative and
persuasive speeches, in which they use computer technology,
visual aids, and statistical data to enhance the impact and
clarity of their presentations.
Students explore the
demographic trends, shifts in technology, and varied
communication avenues of the current socioeconomic landscape as
a means of anticipating the cultural expectations, values, and
practices that will give rise to new products, methods of
marketing/communication, and business trends. Prerequisite: GNST
3400
Through the literary
vehicle of the short story, students examine issues of
coexistence, integration, and assimilation in the international
arena. In considering diversities such as race, ethnicity,
class, family, gender, and language, they gain the tools for
evaluating, with new awareness, their own identity and value
system within a multicultural context.
This geographical survey
of the worlds major regions covers population distribution,
natural resources, and relationships between different regions
in reference to trade and environment, with a focus on current
geo-political issues.
Students explore universal
design concepts underlying the applied arts, the decorative
arts, and architecture/architectural form. Using the language of
aesthetic analysis, they relate formal elements of color and
structure, pattern and motif, and icon and symbol to the
origins, development, and diffusion of a wide range of designed
objects from many cultures and historical periods. In the
process, they gain insight into the durability, adaptability,
and resonance of concepts and images that have achieved iconic
status in the world of design.
A General Studies capstone
course addressing current issues in social diversity,
globalization, business ethics, and civic responsibility.
Students combine critical analysis, scientific inquiry, and
technological skill to research and prepare a clear written and
oral presentation on a challenging, advanced question of their
own choosing.
Students gain an
understanding of basic brand principles through exposure to
classic and contemporary branding strategies, applications, and
case studies. Students explore key brand identity elements,
positioning and leveraging brand equity.
Through the written word
marketers evoke images that resonate with the target market.
This course explores traditional and new media communication
methodology. Students acquire a wide variety of writing skills
to effectively communicate across traditional and new media
platforms.
An in-depth study of the
financial planning process for the apparel industry. Students
are introduced to pricing principles, the purchasing process,
methods of analysis, and calculating profitability. Utilizing
Excel, a six month financial plan and unit plan are created by
each student in a series of classroom exercises. Prerequisites:
GNST 1450, MRCH 1950, TSCI 1440
This course gives students
insight into the complexity of decision making for buying and
planning merchandise assortments and product development.
Emphasis is also placed on the application of technology to
solve business problems. Students develop problem-solving skills
through the analysis of current business practices in
merchandising, including buying, assortment planning, pricing,
inventory control, and timing the purchase timing. The
importance of customer service and developing strategic
partnerships with vendors and suppliers is examined.
Prerequisites: MRCH 1100, MRCH 1550
This course is an
introduction to the methodology of tracking and forecasting
trends in the fashion industry. Students examine how world
economy, popular culture, visual arts, runway collections, and
retail and street fashion combine in varying degrees to shape
current styles and determine future trends. A culminating
styling project challenges them to synthesize what they have
learned in an informed prediction about future trends for a
specific brand and target market. Prerequisite: MRCH 1420, TSCI
1500
This course is designed to
assist the student in developing a facility with electronic
spreadsheets in support of effective business management.
Students develop a working knowledge of computerized spreadsheet
and chart functions as applied to business management concepts
with related mathematical formulas and operational requirements.
A thorough exploration of
international sourcing, production, and distribution strategies
current in the textile and apparel industries. Students gain
practical understanding of global supply chain management and
import/export regulations and a heightened awareness of the
legal, ethical, economic, and social implications of sourcing
decisions. Prerequisite: TSCI 1500
In this course, students
combine quantitative analyses and financial planning with
creative merchandising strategies to curate a dynamic assortment
for their target consumer. Through market and trend research,
the integration of business acumen with aesthetic principles is
covered in order to create the optimal customer experience.
Prerequisites: MPDV 2100, MRCH 2760
In this course, students
explore the current concepts of customer analytics and their
application to business practices in the retail industry. They
analyze data collection methods and implement best strategies
for their chosen case study company. Guidelines for practices in
the field of Artificial Intelligence and the use of large
datasets are reviewed. Prerequisite: MRCH 2760
This advanced technology
course prepares students for a variety of advanced Excel
applications as required in todays business sector.
Prerequisite: MRCH 2250
In this capstone course,
students analyze the current business practices of a prominent
retailer with special attention to the organizations present
strengths and weaknesses, the challenges it faces in todays
global economic climate, and the impact of current trends in
consumer purchasing behaviors on its financial health. Through
research, the student assesses the organizations current value
and makes informed recommendations for maximizing future growth.
Prerequisite: SMED 2750
This course explores what
it takes to launch a new venture, both as an entrepreneur and an
employee. Students develop a business plan, including
identifying opportunities and establishing objectives, matching
customer profile to site locations, analyzing competitors
practices, and developing a competitive marketing mix. Students
also learn the necessary business establishment requirements and
financial projections to secure capital or financing to initiate
their business venture. Prerequisites: COSM 2380, COSM 2450,
SMED 2750
Introduces students to the
concept, history, and science of sustainability and its
relationship to the business of ethical fashion. Coursework
topics focus on the development of eco-friendly materials,
responsible manufacturing and distribution, and how companies
are integrating social responsibility for the environment into
their corporate philosophy and business practices.
Prerequisites: COSM 2380, MMKT 2460, MPDV 2400, MRCH 2420, SMED
2750
Students apply previously
learned merchandising concepts with new analytics to measure
common retail metrics. Using analysis of past and current
performance, students identify trends and develop financial
plans and learn various allocations methods used in the retail
buying industry. Prerequisites: MRCH 2640, MRCH 2760.
In a highly competitive
retail environment where product differentiation is key,
students will propose a new private label initiative for an
existing brand in a pop-up location after analyzing consumer
demand, studying the history of private label, and examining the
process of product development. Prerequisite: MRCH 2760.
Students learn how to
create a successful online business. Through class lecture and
industry speakers students learn how to navigate e-commerce
applications including document automation, domestic and
international payment systems, online banking, and shopping cart
software. Prerequisites: MRCH 1950, MPDV 2820
Students in this course
identify and select fabrics and fabric finishes to fulfill
specific customer needs relating to garment structure, design
aesthetic, performance, and care across divergent target market
groups. Students also master the precise textile terminology
essential to effective communication with designers,
manufacturers, and marketers. Prerequisite: MRCH 1100
Total Units of Credit: 91
+ Available as an online (distance learning) course
++ Periodically offered as an online (distance
learning) course
This course addresses the
importance of ethical issues and the financial impact on
business performance and ownership. The costs and consequences
of failing to act ethically are explored. Students learn
strategies to solve real life dilemmas. Students explore the
importance of ethics as a dimension of social responsibility and
business ethics in the global economy.
Students develop an
understanding of corporate formation and procedures, limited
liability companies and special business forms. This course
examines social, ethical, and political implications of law and
its application to business transactions as well as intellectual
property law.
A study of how small
businesses can manage the unique challenges they face and how
they can achieve and maintain a competitive advantage, this
course involves feasibility analysis and addresses issues of
small business ownership and management, strategic planning,
financial planning, marketing for competitive advantage, the
economics of pricing, and break-even analysis. Prerequisite:
BUMT 4200 or BUMT 4230
Students will develop an
understanding of the role of financial management in the
strategic planning process, and demonstrate an understanding of
financial statements through financial ratio analysis. They will
examine cash flow management techniques and their application to
financial planning and Analyze financial risk and return
fundamentals, and develop an understanding of capital budgeting
techniques and valuation.
This course explores all
of the elements that are necessary to succeed in a business
venture. An advanced overview focusing on the business plan, the
organization and support team, the marketing plan, process
management, cash planning and working capital management,
quality, service and ethics, and growth strategies.
Prerequisites: BUMT 4100
This course facilitates a
comprehensive understanding of the tools and techniques
necessary to effectively navigate the complexities of the job
market. Students explore critical components of employment in
order to prepare for their job search; the ultimate result is
placement in their desired career. Students learn how to build a
meaningful resume, navigate career sites, including FIDM Career
Network and LinkedIn, effectively research desired industry and
organizations, and perfect interviewing techniques and skills.
This is a Pass/Fail class necessary for FIDM graduation. In
addition to nine (9) hours of class workcomprised of three
consecutive classes, three (3) hours eachstudents should be
prepared for an additional three (3) hours of homework for each
of the three weeks.
The emphasis of this
course is to scientifically examine the musculoskeletal and
physiological systems of the body in motion and at rest. The
principles of biochemical, pulmonary, and circulatory systems
related to movement and exercise and the contemporary issues of
neuromuscular health are investigated.
This lab includes field
excursions, observation journals, and interviews with
practitioners in the field of kinesiology, including physical
therapists, sports medicine physicians, and professional
trainers.
Students examine the
process of creating consumer demand through case studies and
focus groups.
A course that examines
social psychology and how the behaviors, thoughts, and emotions
of individuals are created and modified by the social and
cultural conditions in which they live. Issues of social
influence, cooperation and conflict, conformity, perception,
change, and leadership are explored.
A course in effective
organizational communication, with emphasis on advanced oral
communication skills, including interviewing. Students examine
the dynamics of individual and group communication as
preparation for full-scaled, business-specific informative and
persuasive speeches, in which they use computer technology,
visual aids, and statistical data to enhance the impact and
clarity of their presentations.
Students explore the
demographic trends, shifts in technology, and varied
communication avenues of the current socioeconomic landscape as
a means of anticipating the cultural expectations, values, and
practices that will give rise to new products, methods of
marketing/communication, and business trends. Prerequisite: GNST
3400
Through the literary
vehicle of the short story, students examine issues of
coexistence, integration, and assimilation in the international
arena. In considering diversities such as race, ethnicity,
class, family, gender, and language, they gain the tools for
evaluating, with new awareness, their own identity and value
system within a multicultural context.
This geographical survey
of the worlds major regions covers population distribution,
natural resources, and relationships between different regions
in reference to trade and environment, with a focus on current
geo-political issues.
Students explore universal
design concepts underlying the applied arts, the decorative
arts, and architecture/architectural form. Using the language of
aesthetic analysis, they relate formal elements of color and
structure, pattern and motif, and icon and symbol to the
origins, development, and diffusion of a wide range of designed
objects from many cultures and historical periods. In the
process, they gain insight into the durability, adaptability,
and resonance of concepts and images that have achieved iconic
status in the world of design.
A General Studies capstone
course addressing current issues in social diversity,
globalization, business ethics, and civic responsibility.
Students combine critical analysis, scientific inquiry, and
technological skill to research and prepare a clear written and
oral presentation on a challenging, advanced question of their
own choosing.
A course that examines the
sociological and psychological variables that shape the consumer
decision-making process. Students explore a variety of
methodology and research techniques for understanding consumers
wants and needs, attitude formation, purchase motivation, and
consideration, as well as maximizing satisfaction and consumer
loyalty. Prerequisites: MMKT 1550, MMKT 2880
Students gain an
understanding of basic brand principles through exposure to
classic and contemporary branding strategies, applications, and
case studies. Students explore key brand identity elements,
positioning and leveraging brand equity.
Through the written word
marketers evoke images that resonate with the target market.
This course explores traditional and new media communication
methodology. Students acquire a wide variety of writing skills
to effectively communicate across traditional and new media
platforms.
In this advanced marketing
course, students explore creative message strategies including:
traditional and new media, public relations, and other
innovative means of communication. Applying these techniques,
they create an effective integrated marketing communications
campaign that meets the challenges posed by promoting in a
sophisticated, rapidly evolving marketplace. Prerequisites: COSM
2250, SMED 2880, MMKT 2420
This course is an
introduction to the methodology of tracking and forecasting
trends in the fashion industry. Students examine how world
economy, popular culture, visual arts, runway collections, and
retail and street fashion combine in varying degrees to shape
current styles and determine future trends. A culminating
styling project challenges them to synthesize what they have
learned in an informed prediction about future trends for a
specific brand and target market. Prerequisite: MRCH 1420, TSCI
1500
This course is designed to
assist the student in developing a facility with electronic
spreadsheets in support of effective business management.
Students develop a working knowledge of computerized spreadsheet
and chart functions as applied to business management concepts
with related mathematical formulas and operational requirements.
Students gain insights on
how different social cultures impact consumer behavior, product
preference, the retail environment and marketing communication.
The course draws on case studies and competitive analysis to
develop an understanding of best practices for success within
the global marketplace. Emphasis is placed on the impact of
digital marketing and sales platforms. Prerequisites: MMKT 2080,
MMKT 2420
This advanced technology
course prepares students for a variety of advanced Excel
applications as required in todays business sector.
Prerequisite: MRCH 2250
In this capstone course,
students analyze the current business practices of a prominent
retailer with special attention to the organizations present
strengths and weaknesses, the challenges it faces in todays
global economic climate, and the impact of current trends in
consumer purchasing behaviors on its financial health. Through
research, the student assesses the organizations current value
and makes informed recommendations for maximizing future growth.
Prerequisite: SMED 2750
This course explores what
it takes to launch a new venture, both as an entrepreneur and an
employee. Students develop a business plan, including
identifying opportunities and establishing objectives, matching
customer profile to site locations, analyzing competitors
practices, and developing a competitive marketing mix. Students
also learn the necessary business establishment requirements and
financial projections to secure capital or financing to initiate
their business venture. Prerequisites: COSM 2380, COSM 2450,
SMED 2750
Introduces students to the
concept, history, and science of sustainability and its
relationship to the business of ethical fashion. Coursework
topics focus on the development of eco-friendly materials,
responsible manufacturing and distribution, and how companies
are integrating social responsibility for the environment into
their corporate philosophy and business practices.
Prerequisites: COSM 2380, MMKT 2460, MPDV 2400, MRCH 2420, SMED
2750
Students learn how to
identify a target new media audience using profiling techniques,
technographics and social computing. Through case studies and
lectures students understand how to develop a strategy to
effectively implement best new media practices into a business
or brand. Prerequisites: MMKT 2080, MMKT 2080
Students learn how to
create a successful online business. Through class lecture and
industry speakers students learn how to navigate e-commerce
applications including document automation, domestic and
international payment systems, online banking, and shopping cart
software. Prerequisites: MRCH 1950, MPDV 2820
This practical class looks
at the application of data science to solve marketing problems.
Students will learn to parse both big data and internal
analytics to understand how to use both to improve KPI
reporting, demonstrate return on investment and create effective
marketing campaigns. The objective of this course is to
understand the relationship of analytics to decision making and
how to tell the story the who, what, how and why of the data.
Prerequisite: MRCH 1950
Students use practical and
hands-on experience to develop an understanding of the role new
media plays in current public relations. Students gain practical
knowledge of these techniques by developing and presenting
individual online campaigns in class. Prerequisite: SMED 1700
Students in this course
identify and select fabrics and fabric finishes to fulfill
specific customer needs relating to garment structure, design
aesthetic, performance, and care across divergent target market
groups. Students also master the precise textile terminology
essential to effective communication with designers,
manufacturers, and marketers. Prerequisite: MRCH 1100
Total Units of Credit: 91
+ Available as an online (distance learning) course
++ Periodically offered as an online (distance
learning) course