Monthly Website Review - November 2005

EW.com is the online home of Entertainment Weekly Magazine. Every facet of the entertainment industry is covered here in-depth and up-to-the minute. For instance, the movie section gives you access to the latest movie news and reviews and even provides a calendar of upcoming movies so that you can plan your schedule way in advance! Also listed is “Tonight’s Best TV” in case you are planning a quiet evening at home. This way you will never miss another episode of “Desperate Housewives” ever again. This website is better than Tivo. Missed a movie when it was in general release at your local multiplex? Never fear, Entertainment Weekly will give you the heads up on upcoming DVDs.

This website is organized in the following distinct sections:

  • News
  • Movies
  • DVD & Video
  • TV
  • Music
  • Books
  • Pop Culture

Entertainment Weekly is uniquely dedicated to keeping you on top of the popular culture. Currently posted is a news items on director Spike Lee, who is creating a documentary on hurricane Katrina. Also listed is the announcement of the three news anchors who will take over for Ted Koppel when he retires from Nightline. Lastly they have posted the gossip on why Fox has cancelled plans for “The Simple Life 4.” This website is extremely informative and so easy to use. If it entertains you, you are sure to find it on www.ew.com.

Reviewed by R & RC Staff Member - Monika Earle

 

 

Monthly Website Review - November 2005

Advertising Age

Title: Advertising Age
Publisher: Crain Communications Inc.
360 North Michigan Avenue
Chicago, IL 60601
312.649.5200
Website:  http://www.adage.com/ads/interstitial_4.html
ISSN: 0001-8899
Published: Weekly
Subscription Rate: $149/ per year

 

The International Newspaper of Marketing

Advertising Age is a weekly publication that serves as the foremost source of information for the advertising, media, and marketing industries. With over 200,000 individual professionals weaved into its readership, Advertising Age is able to remain at the top of all news breaking stories, trends and ideas. The October 10 issue highlights some of the recent CEBA award winners as well as a special report on mega brands such as number one (Verizon) and number ten (Honda).

Advertising Age has satellite offices covering major American cities as well as London, England. With a foundation established over more than a decade ago, this magazine has the immediate ability and outstanding relationships from key market decision makers from all over the world.

AdAge.com serves as a complimentary website to Advertising Age. Established in 1995 and audited by ABC, AdAge.com has constant international updates and e-mail alerts. Weekly AdAge.com is visited over 91,000 times by inside professionals and runs over 57,000 hits by unique users.

Whether showcasing an article on television buyers or revealing the management talent at hot spots like the Pepsi company, Advertising Age and AdAge.com are able to deliver ever time and right away.

Reviewed by R & RC Staff Member - Francisco Murillo

 

 

Monthly Website Review - November 2005

Dress Smart: A Guide to Effective Personal Packaging

Author: Anne Fender and Susi Bruns
Publisher: Fairchild Publications
ISBN:
1563673169
Copyright: 2004
Pages: 272
Price: $45.00

A Crash Course In Dressing Like The Stars

What communicates self-confidence and personality without saying a word? Our clothing speaks volumes about our personal style, goals, lifestyle, and budget. In Dress Smart, Anne Fenner and Sandi Bruns have organized this useful guide into chapters spotlighting different ways to find everyone’s personal style. The authors take various aspects such as body types and show how to emphasize positive attributes and how to downplay our least favorite ones. They also take into account the different work environments and the ever changing ‘business-casual’ dress code.

It is not necessary to read the entire book chapter by chapter. It is easy to apply the tips and ideas the authors suggest immediately. Whereas many books are exclusive to women finding flattering clothing, Dress Smart doesn’t leave out the men that are opting to update their style, switching career paths, and even those that are just plain tired of hearing the women in their lives complain about their t-shirts and sweatpants.

Each chapter contains questionnaires to help determine what clothing a person is most comfortable wearing, what reflects their personality and most importantly, what clothing communicates who they are.

Style is the totality of your personality. It includes:

- Your personality
- The way you walk and talk
- Everything unique to you

One of the most valuable pieces of information in this book was the difference between having style and being stylish. Having style shouldn’t be confused with being stylish. A stylish person is fashionable, and depends on ever-changing even fickle fashions. It is nearly impossible to have genuine style while being a slave to fashion. However, it is possible to include some of the latest trends and incorporate them into your style. DressSmart demonstrates to us that there is no need to overhaul your classic cashmere and pearls wardrobe for bohemian skirts and chunky bracelets all in the name of fashion.

Reviewed by R & RC Staff Member - Melissa Rubio