II. Paper Trail:
Marketing Yourself

RR Crossing: Resume & References

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sample of a resume

If the cover letter is the alluring photo on the front of a travel brochure, the resume represents all the nitty-gritty details you find inside. The resume is a fact sheet about you, a basic outline. It sums up your career objective and job history. It is essential to be accurate, honest, and focused here. You must carefully and objectively examine your resume before sending it out, just as you would a travel itinerary before confirming your reservations. "After the fact" is never a good time to discover that you misspelled your own last name on your resume or booked the wrong flight for your trip. The goal of a resume is to get an interview. Its job is to get you in front of someone who can hire you. Therefore, you do not want to bombard them with unnecessary information that is not directly related to the position for which you are applying.

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sample of a list of references

You will need a reference sheet to go along with your resume. What is it? A reference sheet is a one page listing ot three professional individuals who have agreed to provide references to potential employers to you. Ideally, these should be people who directly supervised your work. If you have not had any previous work experience, your college instructors can often provide appropriate references. Why do you need a reference sheet? To be able to quickly provide potential employers with a listing of those individuals who will provide them with information about you and your work. If you have any doubts about what the person will say about you, do not use that person! What your professional references say about you is vital. Be sure they describe you in glowing terms!

Follow these guideposts to a successful resume:

 Know the 3 C's: Resumes must be Clear, Concise, and Consistent. List your most impressive or recent information first. Keep in mind that people read from top to bottom and from left to right.

 Move right along: Keep your resume short and to the point. Do not fill the page with long paragraphs. Use bullets to mark each fact.

Sight unseen: People scan resumes for 10-30 seconds, so use that time to make an impact. Try this at home by scanning your own resume. What stands out? Use boldface or capitals to highlight key points. Keep the margins clean and even.

 Don't interrupt: Avoid using hyphens, parentheses, and unnecessary abbreviations. The only exceptions to this are common abbreviations such as WPM, GPA, or CA for state.

 Banish these bad words: Avoid using pronouns (my, I, he, she, they, etc.) The employer knows that you are speaking about yourself. Sentences should read: "Improved sales by 30%" or "Promoted to head designer."

 Appearances always count: Do not skimp on stationary! Use clean, high-quality paper available at office supply or stationary stores. If you are faxing, use only clear white stationary.

 Just the facts, please: Do not list any personal information such as height, weight, age, marital status, number of children, or sex.



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