Graphic Design

Branding Option

Branding is a key component in marketing any product successfully. In FIDM's Branding Option, Graphic Design Students explore in depth the essentials of creating and promoting brand identity. This includes logo and symbol design, desktop publishing, website design, developing characters for art and product licensing, collateral material, and giving personality and individuality to a brand.

FIDM Graphic Design Students in the Branding Option develop a visual understanding of a brand and its relationship to their target audience. Graduates go on to enter the Industry as Graphic Artists, Junior Art Directors, and Website Artists.

The Branding Option capitalizes on FIDM's nearly 40 years in the Fashion/Retail Merchandising and Marketing arenas. FIDM maintains strong partnerships with major fashion and retail manufacturers in product branding as well as hard goods, i.e., Disney Stores, Warner Bros., and The Children's Place. Graduates are equipped to take advantage of FIDM's exceptional access to career opportunities in the Fashion and Advertising worlds.

Instructors for the Branding program have worked with some of the most cutting-edge brands in the business. Some of the industry experts on the faculty team for this track include:

Cameron Tiede

A Freelance Graphic Designer and Artist, Cameron has created characters and illustrations for Mattel®, Warner Bros. ®, Disney®, and Nickelodeon®. His work, which includes a line of snowboards and vinyl toys, is collected by fans around the world and sold at the popular “Comic-Con” convention.

Jim Wojtowicz

This talented Art Director works for highly-visible clients such as NBC, Levi’s, Volkswagen, Paramount Pictures, and the Anaheim Angels. He is a founding partner of PSY/OPS Advertising & Design and currently directing several commercials.

Faria Raji

Senior Art Director/Creative Director for Realize Records and winner of a Gold Award at the One-Show Advertising Awards, Faria’s client list includes the Anaheim Angels, Larry Flynt Publications, Hurricane Beer, Code Off Shore Racing, Circuit Magazine, Short Cinema Journal, Manifesto Films, and Triple X Records. He is also a founding partner of PSY/OPS Advertising & Design.